The adsense guide to profits

1. Never click your own adsense ads or get them clicked for whatever reason. This is a surefire way to close you Adsense account. Never tell your friends to click on your ads. I don’t tell any of my friends, or family, about my sites. I don’t want anyone making the mistake of clicking my own ads, by mistake.

2. Never change the Adsense code. Do whatever you want to do outside the code, never fiddle within the ad or the search code.

3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page.

Update: Maximum 2 referral button per product per page – With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed.

7. Never allow your ads to open in new pages… ever.. ever.. don’t fiddle with the code kids.

8. One Account for Multiple websites. You do not need to create 10 accounts for 10 different websites. One account will do.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. If you think you’ll squeeze out extra revenue by sneaking ads on Thank You pages, and other silly pages with no content, you’ll regret it.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements.

11. Do not include your ads in emails.

12. Where are your ads displayed? Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches – Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing. Stuffing keywords like “Lasik Eye Surgery, and Mesolethoma Lawyers, on your Britney Spears page is a joke. Firstly, it rarely works. Secondly, you look stupid to your visitors and the search engine spiders. Thirdly, you’ll get banned.

15. Ensure you Language is Supported – Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

Update:

- Images next to ads – It was a common policy to increase CTR by placing same number of images as the number of text ads. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.