The adsense guide to profits

Question. When your clicks are down, do you get depressed? Do you dread opening your adsense account, to see what sort of a day you are having?

Not me. You know why? Because, when my clickthrough rate starts dropping, my earnings start improving. It means I’m getting a more targeted audience for my advertisers.

I can make more money with 50% of the clicks, if they remain at that level for one week. It normally takes a week to level out your smart pricing etc, so don’t panic.

Wait a minute, your still not throwing out MFA’s are you? Made For Adsense sites, are a thing of the past. Google arbitrage is all but over, except for the very elite who have more of a grasp on it than we ever will.

Don’t think your useless MFA’s are killing your income? Shut off the ads for a week, even two. Watch your main sites income double.. or tripple on your popular sites.

Really, is it worth it to you? You have a high paying niche, that generates 1-2$ a click, but you only get 10 clicks a month? All that to bring down your bottom line by 50% ?

This brings me to an email from Scott, in Philly.

Hey, self appointed adsense guru.. what are you talking about? Why would I turn down an extra 20-30$ a month? Why would anyone? My MFA’s are awesome!

Scott, go ahead and lower your bottom line, as well as risk getting kicked from adsense because of your possible 3-400$ a year. Nobody gets anywhere nickel and diming your advertisers. Didn’t we learn this in the dotcom boom?

You need content, and targeted advertisers.

So listen up, don’t get discouraged when your click rate falls. Watch your true earnings for a couple of weeks, I think you’ll be impressed.