Wow, Adsense is now offering a new way to generate revenue.. sort of. You can sign up for cpa publishing, which, in theory, pays much more than cpc.
Its normally much tougher to make a sale, because the user has to actually participate with the ad they clicked on. This is new, but in reality, its part of how smart pricing already works.
You know that feeling when you check your adsense stats, and they really stink? The week before, your revenue was rock solid, you were the king of the world, and now your cpc is .01 a click? This is smart pricing, because your clicks aren’t converting for the advertiser.
What am I rambling on about? If you are already an adsense publisher, you really are a cpa publisher as well, on some level. However, you’ll get much more targeted ads if google accepts you into this new beta program.
Here’s the description from google :
Many of you already use referrals to direct users to your favorite Google products. Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers. This is good news for those of you who have wanted to use referrals in the past, but couldn’t find a product to match your site’s content. With the referrals beta, you can search for products that match up directly with your site’s content. And you can customize your referral units to match the look and feel of your site, making it easier than ever to find a referral ad that fits in seamlessly with your site’s design and content.
What’s more, Google can help make sure you find and display the most relevant, best-performing referral ads on your site. Simply provide a few keywords to describe your site and your users’ interests, and you’ll see ads automatically displayed that perform best for your site. No more constant updating, rotating products, or guesswork.
As with our current Google referrals, you’ll generate earnings when your visitors click through to an advertiser’s site and complete an action defined by your advertisers, such as a sale or sign-up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site.
While we plan to open this up to all publishers in the near future, this update is currently only available on a limited basis as part of our beta test. If you are interested in being one of our beta testers, please visit the referrals beta site and sign up.